Handcrafted wire jewelry crafts in gold and sterling silver. Each piece of fine wearable wire art sculpture is unique and is made using gems, dichroic glass, cabochons or beads in earrings, ear vines, ear cuffs, bracelets, chains, pendants and rings
Keywords: jewelry, wirewrap, wire sculpture, crafts, handmade, handcrafted, gold, silver, unique, gemstones, chandelier earrings
Interview Q&A
How long have you been in business?
Twenty eight years...since 1984.
What is your primary product or service?
Handcrafted jewelry.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
I used to work at a jewelry supply company in Albuquerque, New Mexico, where the Native Americans and jewelry artisans would buy their raw materials and tools. I started asking questions about the process and it sounded pretty interesting. I experimented with making some earrings and I was hooked!
How do you differentiate yourself from other businesses in your category and area?
I handcraft all the jewelry in my store. You can have any style of earring in any color you want, to match any outfit. You can have any bracelet or anklet custom fit just for you. Any ring in your size. Affordable, unique, and just the way you want it!
How many locations do you have and do you have plans to expand?
One location, in quaint Historic Cocoa Village. No plans to expand--one store is all I can handle!
Provide detailed directions to your location
Two blocks west of the Indian River, one-half block south of Highway 520 in Historic Cocoa Village. In the lovely BelAir Courtyard, right next door to Cafe Margaux.
What type of payments do you accept?
I believe in taking money any way the customer wants to give it to me! Cash, check, debit, Visa, MasterCard, Discover, American Express.
Which areas do you service?
All of Brevard County in person. The whole world via the internet!
Who owns your company or runs daily operations?
Janne Etz is the owner--that's me! I run the store, make the jewelry, write the newsletter, shoot the photography, take out the trash, and pretty much anything else that needs to get done!
What are your hours of operation?
Monday and Wednesday from 11:00 a.m. to 5:00 p.m.
Thursday, Friday, Saturday from 11:00 a.m. to 6:00 p.m.
Sunday 12:00 noon to 5:00 p.m.
Closed Tuesday.
What is the best compliment anyone can give you?
Buy one of my pieces of wearable art, show all your friends, and tell them where they can get one for themselves!
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